I speak to so many start-ups and small business owners that have worked so hard to create their new product, an awesome product, an innovative product, and a product that will sell. BUT no matter how much they try they just can’t get the product ranged.
Unless you build an e-commerce business model NO ranging = NO sales.
The biggest mistake new brands make is that they spend all their time and resources on targeting their end user, they forget they need to target the middle man – the BUYER, the store that will range their product so they can SELL their product.
When you’re a wholesaler you really have two types of customers.
Customer one: The store that will RANGE your product – Let’s call them t