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Turn Passion Into Profit

October 9, 2017


So you have a dream, a BIG idea, a disruptive notion, a solution to fill a gap in the market place. But what do you do next?




I am an ideas person; seriously I come up with at least three new business concepts a day. I can’t (even though I wish I could) turn all my ideas into businesses.


So how do I work out if a business idea is feasible?

I ask myself the following questions:


Why do I want to do this business? Could I see myself doing this in 5 years time? Am I passionate about it?


What is the idea behind the business? Where did the idea come from?


Who would use my service, or buy my product? – Who is my customer? What is the customer persona?


What will the produ