Help me kick-start my business




Need to kick-start or reboot your business?
Bootstrapped helps you understand your business, customers, and products better and can help you solve any problems you are facing in your business such as:
Attract more customers
Set a clear direction for your business
Increase sales
Improve cash flow
Hire the right people
Find partners to outsource to
Negotiate a better deal with suppliers
Stand out from your competitors
Reduce your overheads
Streamline processes & improve productivity
Kick-start a new business
We work with our clients to determine what they need to STOP, START and CONTINUE doing. We achieve this by looking at your business from all angles, redefining your purpose and goals, and setting realistic (and affordable) action steps.
In addition to our coaching, all Bootstrappers get access to our Bootstrapped membership that offers (exclusive) discounted services, resource library and connects you to a community of like-minded people.




BOOTSTRAPPED brings together like-minded professionals in diverse fields with a simple passion to help other startups achieve their full potential.  Whether you are just starting out, 3 or 30 years in, I can recommend Bootstrapped as an invaluable resource to get your business going or simply to refocus and reinvest your passion in your business".


"My connection to Sally started when she was facilitating workshops for my employer Lion I was so impressed professionally that personally I just knew that this was someone I needed to keep in touch with. Sally has created so much amazing positive change in my life personally, which has empowered me to reach for achieving my goals. I absolutely recommend Sally for any professional or personal coaching, she is a bright extraordinary woman that will help you accomplish what you aspire".


"Both Sarah and Myself have found Sally to be a wonderful support to our business. Not only has Sally provided us with guidance and advice but connected us with people in our particular industry who have helped to grow our business. Her passion and all-around goodwill to see others succeed is a true testament to her work. We LOVE her! The VIVRA Girls (Emily & Sarah)".


How Can bootstrapped help?

For Start-Ups, Hobby Enthusiasts and Side-kickers

Access our Bootstrapped Membership



DIY Start-up Kit 



Join Bootstrapped to receive our customised start-up templates:

  • Business Plan 

  • Start-up Budget

  • Customer Persona

  • Start-up Checklist

  • Break-even Analysis


You will also have access to over 50 other resources, discounted services and free consults with our industry gurus. Members can save up to $5000 in services.


DIY Start-up Kit



We will show you how to set up a business for less than $500:

  • Business Registration

  • Trademark & Domain Search

  • Website Templates & Hosting ($182 pa)

  • Accounting (From $8 pm)

  • Free Marketing Tips & Services

  • Free graphic design apps

  • Customised Legal Documents (From $70)

Included in the Bootstrapped membership


For Established Businesses

Get the support you need to take your business to the next level


Outsource Your Weaknesses


Do you need someone to do the work for you? Access our team of industry gurus who specialise in marketing, insurance, business development, coaching & mentoring for growth, finance, legal, IP, accounting, people management, brand, and customer engagement through our Bootstrapped membership. Score free resources and consults plus discounted services. 


Coaching & Support


Sometimes two eyes are better than one. Bootstrapped offer one-on-one support through our Hour of Power sessions, and workshops. We will inspire and motivate you to reboot your business by finding out what it is you need to stop, continue and start doing.

  • Hour of Power Coaching Session

  • Client Attraction Workshop



For pre-entrepreneurs, mumpreneurs, entrepreneurs & small biz owners

THE Learning starts after you launch


membership perks


Bootstrapped has (and continues to) secure significant free and discounted services to support our mission via collaborations with industry gurus. Coupled with Bootstrapped's own rich content and services, our members have access to a huge cache of support and resources. These resources are available to Bootstrapped clients and members.








Business Registration

24-hour HR/IR Helpline

Online Webinars








DIY Solutions

discounted services


IP / Legal







Brand Strategy

People Management

Customer Engagement



FREE Trials

Over 20 DIY tech solutions


Web Design


Digital Planning

DIY Sales Proposals

DIY Graphic Design

Collaboration Marketing





Podcast Series

Our Community


"You don't know what you need to know
until you need to know it"




Our mission is to be the go-to organisation for self-employed business owners.


We want to play a part in turning Australian businesses around so owners can continue to work in a business they are passionate about. 




join our community

Being an entrepreneur shouldn’t happen in splendid isolation so join the Bootstrapped Community and fire up your networks. 


Ask peers what they think about your business goals - get the feedback you need before making those big decisions.


take a sneak peak

Our unique membership provides exclusive offers valued at over $5000.


Inside the hub, members will access tools needed to start, launch and manage their business. Including 50 resources, access to 20 industry experts, one-on-one support, simple to make website platforms, 24-7 IR support, and DIY tech solutions that will help them save time and money.  


Real life stories from Bootstrapped business owners

They say it takes 3 businesses, ideas, products or concepts before you hit the jackpot. One Bootstrapper went through 14 businesses before she found the business model that worked.


Some say it's “Fail Fast, Fail Often.” Others say it's “Fail Better.” And others say it's “Fail Forward.”

Don't be too hard on yourself. Having a business is a lot harder than everyone claims.

Grab some inspo from our interviews below.

in the raw

May 25, 2018

Bootstrapped's 37 Free & Easy Local Marketing Tips

With over 15 years experience in marketing and business development I have learnt what works and what doesn't work, what costs a bomb, and what you can do with little to no marketing budget.

Here are my all time favourite free, cheap and easy local marketing tips:

Free, Cheap and Easy ways to market your biz:

FREE: Insta & Facebook  stories, posts, live videos (although I personal...

May 22, 2018

Here's 6 areas to work on when you want to make it in business:

BRANDING: find your niche and make a connection to them. Ensure your brand matches the story you want to tell .. in tone, language, colour, logos, and marketing.

SYSTEMS: make sure you have the right systems in place to ensure you maximise efficiencies, increase productivity and minimize costs.

MARKETING: no one will go searching for you - you need to get your...

On this week's Bootstrapped In The Raw Podcast - we talk with Meryl Johnston - Founder of Bean Ninjas on how she created and launched a business with just $1000 in 7 days.

Tell us about your business:

Bean Ninjas is a productised service specialising in bookkeeping using Xero.

Most accountants serve a local market.

Instead we serve a very niche global market. We specialise in bookkeeping using Xero for businesses selling...

Not feeling the Insta love in your feed? Need more photos for your content library? Want some great new product shots? Or maybe you just want to meet some like minded people?

Join myself and our super guru - Nicole Barralet on our first ever photography walking tour where Nicole (not I) will show you how to capture original, and engaging photos.  The walking tour will take place at the stunning New Farm Park grounds in Brisbane...

Introducing Bootstrapped Membership's -  IN THE RAW series.

Raw (unedited) interviews with small business owners & entrepreneurs who aren't afraid to share what it is really like to have a business. 

This week on IN THE RAW we talk with Suzanne Carroll, Founder and Inventor of Cool Clutch.

This nifty innovation allows women to pack their lunch or wine (in a cool bag), their laptop and everything else we need into the one bag...

January 23, 2018

Introducing Bootstrapped Membership's -  IN THE RAW series.

Raw (unedited) interviews with small business owners & entrepreneurs who aren't afraid to share what it is really like to have a business. 

Tracey, tell us about your business - Ethical Direct Selling Group

We are ethical mentors and trainers for the Direct Selling industry.  We are on a mission to impact the industry and change the perception, we do this with our f...

We have opened the doors to Bootstrapped Membership. 

Bootstrapped - a membership for small business owners exists to help pre & early stage entrepreneurs plan, set up, start and grow their business.

It is jam packed with free (and discounted) services, resources, tips, and how-to guides.

We have teamed up with a bunch of industry gurus who are offering our members the following:


24 hour HR support

Legal consultations

IP consul...

On this week's Bootstrapped Membership - IN THE RAW podcast we talk with Sarah and Emily - Founders of Vivra

where they tell Bootstrapped what it is really like to operate a lean fashion accessory label.

Sarah and Emily take us through their startup journey including their idea conception, overcoming startup challenges, creating a business on a lean budget, how finding the right business partner can make all the difference and...

Sarah Sarson - Founder of Little Empire tells Bootstrapped Membership what it is really like to start and own an organic baby clothing company.  (PODCAST NOW AVAILABLE HERE)

Little Empire is a family business founded in 2017 by former German actress Sarah and her Australian husband Shaun. Together with their daughter Aila, the couple lives in Bali. (At least for now). “ We are kind of modern gypsies and we like t...

January 15, 2018

Introducing Bootstrapped Membership's -  IN THE RAW series.

Raw (unedited) interviews with small business owners & entrepreneurs who aren't afraid to share what it is really like to have a business. 

Louisa - AwayTeam

Tell us about your business:


AwayTeam is an Australian company with an expertise in online work and hiring teams. We provide a convenient and ethical way of recruiting and engaging competent and loyal Filipino...

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